Amy Eliza Wong

Always On PurposeSacramento, CA

Is “balance” what we really want?


As a wife, mom, and entrepreneur I’m surrounded by resources constantly insisting I achieve balance. If I want to live the good life then it’s imperative I figure out how to balance it all. Really?

I’ve spent a long time contemplating the concept of “balance” and I’m not so sure I want to sign up for making this my priority. Inherent in the concept is sacrifice and compromise. The archetypal image of a scale proves it all: for balance to work, something has to give.  This feels ho-hum and like too much work.

See the story >

Jennifer Griffith Wayland

Real Women, Real ChoicesSan Francisco, CAPhotography by Mark WaylandStory by Jennifer Griffith Wayland

Deciding to opt out of your career can mean more than a few sleepless nights.

My decision to step away from my career to spend more time with my son – as well as finish the novel that had occupied the back of my mind for ten years – was a hard decision to make. I was an independent woman, I said to myself and to my husband over and over again.

I fretted over the loss of my income and the level of freedom one’s own money provides.

See the story >

Lysa Heslov

Founder of Childrens Mending HeartsSHERMAN OAKS, CAStory by Lauri LevenfeldPhotography by Lauri Levenfeld

We selected Lysa Heslov to launch THE PROJECT this month due to her incredible passion, love and devotion to working with kids and to bettering their lives. Lysa is the ultimate giver and a true inspiration. We wanted to continue her story here and share the amazing photos of our visit to her home in Los Angeles.

After growing up in Savannah, GA, Lysa Heslov moved to Los Angeles to pursue a career in the film industry. After establishing herself as a successful independent film producer, her circumstances began to drive her in a new direction.  In 2005, after the devastation of Hurricane Katrina, Lysa and her husband opened their home to a family that had lost everything in the storm.

See the story >

Jennifer Griffith Wayland

Real Women, Real ChoicesPhotography by Linda CraytonStory by Jen Griffith

It took three years of infertility and two miscarriages to realize I couldn’t have it all.  

Growing up I was told that I could do anything I set my mind to. I am from the generation of young girls who were encouraged to do well in school and play sports. Of the few pieces of advice my father ever gave me, it was, “Go to college and don’t get married until you are 30.” This coming from a man who was married and had his first child at 19 and earned his college degree in nine years while working full time.  

See the story >

Sean Quigley

Founder of Paxton GateSAN FRANCISCO, CAPhotography by Lauri LevenfeldStory by Lauri Levenfeld

Creativity is the imagination of ideas used in an artistic way. We get our ideas by roaming the streets, traveling or even just conversing with someone just about anything. But we all run into our blank spells. Paxton Gate is a unique and creative store in the Mission District in San Francisco. Our merchandise is guaranteed to get you and your child’s minds thinking.

I first opened Paxton Gate in 1992 in a small location on Stevenson Street, an alleyway off of Market.


See the story >
Kelly - The Moms Project

Kelly Jones

Owner of LPP & ArtistPhotography by Lauri LevenfeldStory by Lauri Levenfeld

Little Paper Planes (LPP) is a boutique of many artistic traits. It is online and has a physical store located in the heart of The Mission in San Francisco.  Each item that is chosen by Kelly is impeccable to say the least. The thoughts and details that go behind each piece of design is worth every penny and time spent in the shop.

The stories, the creations, and the designs are just three of the many reasons why to support local. But there is more than art and creativity to Kelly and Little Paper Planes store….


See the story >
Denmo - The Moms Project

Denmo Ibrahim

CEO and Founder of EarthbodyPhotography by Andrea PosadasStory by Andrea Posadas

Being a mom and business owner can get quite hectic; from morning wake-up calls to prepping lunch boxes to figuring out what the next best thing is for your business. Naturally, humans want to keep going to the rhythm and conquer it all. But there comes a time when crazed lives will take over the mind and body. That’s where Denmo Ibrahim, founder and owner of Earthbody, comes into place. Denmo integrates holistic wellness, business coaching and spiritual mentorship in all of her work to inspire an inner path of mindfulness, leadership, and personal transformation. Ibrahim may not answer all your prayers but she will help you clear your mind and take one step forward…

See the story >
Cherry Tomato and Siblings

Selena Kohng

WriterPhotography by Selena KohngStory by Andrea Posadas

Selena Kohng is a creative through and through. While juggling her three kids in tow, Selena always makes time to be inspired through writing, reading blogs, instagram, and lately, through creatively hiding veggies in her kids’ lunchboxes. We are impressed! Selena’s ability to be open, to see and be a part of so many creative outlets gives her children new perspectives and creative angles in their journey and life. And this is how she does it, we’re taking notes.

I’m Selena… I’m a mom of three kids living in Chicago. My children are Micah, 9, Lucas, 6 and Cadence, 2. I’m passionate about many things…

See the story >