Tag: los angeles

Olivia Rodrigo

ActressLos Angeles, CAStory and Photos by Lauri LevenfeldStyling by Erin Kelly for BCBG
Makeup & Hair by Irmina Martinez Loeffler

One thing I have learned in photographing all the amazing girls that I do, is that passion, desire and dedication run really deep when you love what you do. And loving what you do is the true key to so many people’s success. It is undoubtedly a gift when work doesn’t feel like work. 

For Olivia Rodrigo, acting and working on the Disney series Bizaardvark has given her just this type of inspiration and this quirky and loved series is just the start of many more opportunities she plans to pave on her way.

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Avery Poznanski & Olivia Rodrigo

Writer & ActressLos Angeles, CAStory and Photos by Lauri LevenfeldStyling by Erin Kelley, Makeup by Irmina Loeffler Martinez

This is the first of many stories to be dedicated to friendship. And this is the story of two best friends who recently moved apart from one another, when Olivia started filming the Disney series’ Bizaardvark. Although life shifted in many ways, one thing remained the same…their endless devotion and love towards one another. What is a bestie? Someone who knows your thoughts before you do, who finishes your sentences, and who loves you unconditionally no matter what. In Avery’s words… ”Someone who makes you laugh so hard milk comes out your nose in the middle of the school cafeteria. Someone you can talk with until two in the morning and makes you wish your conversation could last forever. Someone who makes you feel like yourself, who could see you in sweatpants and no makeup and still call you beautiful. A best friend is someone who can see you at your absolute worst, and still be the first one at your side. When you find someone who makes you feel happier than you ever thought possible, hold on tight.”

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Gasya Akhmetov-Atherton

Cirque du SoleilNew York City, New YorkPhotos & Story by Lauri LevenfeldStyling by Katja O’Brien

Sometimes we all feel like life is one big circus, with us as the clowns juggling our everyday tasks, passions, and family within. But for Gasya Akhemtova-Atherton and her husband Andrew, life really is a circus (of the Cirque du Soleil kind) where love and family evoke passion and inspiration and vice versa. For the Atherton family, spending less time “juggling” and more time

“merging” their loves, life, and work have truly become their highest form of art and expression. This is a story about a mother, wife and visionary who dedicates every day to living out her dreams and the dreams of her family. I guarantee these images are most worthy of a long double-take.

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Carrie Cramer

Stylist & Jewelry DesignerManhattan BeachPhoto & Story by Lauri Levenfeld

At first it was all the glitter, bling and bedazzlement that caught my eye. Stylist Carrie Cramer’s sense of creativity and experiment has no bounds. A true artist by nature, what is even more interesting about Cramer is her found perspective and personal understanding that just doing art would not make

her happy, she also wanted to make money doing it. Cramer, a split of right and left brain, with an entrepreneur soul, set out to find opportunity in making art a business. With a successful career notch under her styling belt, Carrie has launched her latest endeavor- one that started with her four-legged muse.

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Maya Brenner

Jewelry DesignerSilverlake, CAPhotos & Story by Lauri Levenfeld

Meeting Maya Brenner for the first time;  her zen-like ways, whimsical manner, and beautiful smile are all instantly inviting. It is easy to see why Brenner’s jewels and home accessories have become sought after by every cool California girl and beyond. It is her innate sparkle that Brenner showcases through her work that makes everyone ultimately want to accent themselves (and their homes) in her charming baubles and adornments.

Maya talks about designing for herself and how her mom has nicknamed her the “reluctant entrepreneur” (okay she doesn’t like the accounting, deadlines and such – who does?). All that being said, every joy and challenge in creating this global business has been part of her process and it is exactly where she wants to be.

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Laura O’Dell

Fashion DesignerSilverlake, CAPhotos & Story by Lauri Levenfeld

There is good design in everything touched by Laura O’Dell. Not only is she one half of the coolest wife & husband fashion design duo, she is now owner of the cheeky, fun Bucks and Does boutique in Silverlake (the hipster hood of LA). The storefront houses Laura’s most chic curation, a style that is uniquely her own.

The yurt in the back acting as the studio design center showcases just how different and out of the box the O’Dells choose to go. Laura with her upbeat attitude and fun-loving family has created a dream job situation where she can do and be what she loves, and still have time to custom design the wall paper.

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