Zem Joaquin

Founder of EcofabulousSAN FRANCISCO, CAPhotography by Lauri LevenfeldStory by Lauri Levenfeld

Zem Joaquin was an easy pick for the celebration of Earth Day. As the founder of Eco-fabulous and the current Editor at Large of Home & Lifestyle for Huffington Post, Zem has always been someone I admired for her utmost passion, dedication, and concern for her community and the world around us. Zem has lived the eco-life all of her life. It was never about being on trend and always a lifetime dedication.

When Zem and I decided to focus her story around the many things each of us can do to make our lives more eco-friendlier; we also decided to share the glamorous world of eco-fashion and show how grown up it has become. We invited Mary Kinney of Style Army to style this fabulous shoot with all Zem’s favorite eco-designers, beauty and home brands included.


I’m Zem…I was raised on a (non-religious) commune in Palo Alto. I have lived in California my whole life, except when I lived in London, Milan, Brussels and Paris. I am a mother of two. I am  a horse mom, which means I spend endless weekends going from horse show to horse show with my daughter.  I love the pony hunter division and I will be rather sad when my daughter moves to jumpers.

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