Samantha Wills

Founder & Creative Director of Samantha WillsNew York City, NYPhotography by Lauri LevenfeldStory by Lauri Levenfeld

It’s too cute that our entire New York trip leading up to photographing Samantha, everyone we met had something lovely to say about this lady. And everything they said was true. We were immediately enamored as well when greeted by this beautiful and instantly likeable Aussie, whose style and home interior reflect the poignant, pretty, and powerful designs behind her jewelry. It is Samantha’s authenticity and ability to connect to her exact customer’s needs that has led her company to such incredible success and popularity.


I am Samantha Wills- Founder & Creative Director of Samantha Wills, an accessories brand that was established on the notion of Bohemian Luxury. The brand originated in my home land of Australia and we now have offices in Sydney, New York (where I am based), Seoul, Tokyo and Paris.

I always knew I wanted to do something creative. When I was in high school and everyone else was applying for universities, I felt lost about my future and where I was going. 

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