Neka Pasquale

Urban RemedyCorte Madera, CAStory & Photos by Lauri Levenfeld

“If you do what you love, you’ll never work a day in your life.” – Marc Anthony

For Neka Pasquale, founder of Urban Remedy, the path to success came from a single, core desire to help people experience food as healing. Driven by passion and intention, Pasquale worked for years as an acupuncturist impacting the lives of her patients through education, treatment and cutting-edge nutrition. And when those individuals (and their family & friends) saw results, they asked for more. It was through this recognition that Pasquale began to understand the value of her creations and the need to bring this lifestyle to the

mainstream. Her program had become a way of living for a community and her core values a celebration for her new business. In 2009, Neka found her ultimate calling and UR was born. Neka is the first to admit the path to success wasn’t always easy, but she followed her gut, stayed true to her heart, and had a few stumbles along the way. This is a great read for any passionate entrepreneur looking to stay true to themselves while making a sustainable living. 


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