Lisa Salzer

Founder & Designer of Lulu FrostNew York, New YorkPhotos by Lauri Levenfeld & Andrea PosadasStory by Lauri Levenfeld

Out of the torrential NY rain we came and into a holiday winter wonderland.  Lisa Salzer, a visionary and artist in every way- has created in her new studio, a breathtaking oasis to showcase her jaw-dropping jewels. Every detail is designed by Lisa herself or one of her many talented and famous friends, even down to the duct taped graphic walls (Lisa did herself!) that resemble the finest in wallpaper. Lisa’s strength and poise show in everything she does- her story below is an open-encyclopedia for women wanting to follow their dreams and make becoming an entrepreneur a reality. So much wisdom to be behold…


My name is Lisa Salzer and I am the founder and designer of Lulu Frost jewelry. My journey in becoming an entrepreneur began when I was quite a young girl.  My grandmother, Elizabeth Rock Frost, was the manager of an estate jewelry store in New Hope, PA. I spent many weekends whiling away the hours in the store, admiring all of the glorious vintage and antique pieces. 

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