Anastasia & Claudia Soare

Founder & President of Anastasia Beverly HillsLOS ANGELES, CAPhotography by Lauri LevenfeldStory by Lauri Levenfeld

Anastasia Soare built her beauty empire from the ground (or brows!) up. She created everything that her company is today from hard work, persistence, passion and perfection. Anastasia Beverly Hills is the leader in every creation and product, and its success comes from products that are produced at the highest quality and effect. When it was time for her daughter to join the ranks, Claudia quickly fell into line. Not only has Claudia been instrumental in expanding the companies’ interests and vision, she has contributed to the growth via social media and ABH currently has 2.4 million eyes on Instagram.


Anastasia…First and foremost, I am a woman. I am also a mother, a daughter, and a business owner. Along with my daughter Claudia,  I have built the global cosmetics brand Anastasia Beverly Hills.

It definitely started with “work life”. Before coming to the US, I went to cosmetology school because I figured I wouldn’t need to be proficient in English in order to work here as an esthetician. Sure enough, I was lucky to get a job at a beauty salon shortly after my arrival from Romania.

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