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When you meet Alex, it becomes clear very quickly that this talented artist not only has  profound creativity, but a clear and purposeful strategy on executing her vision and growing the success of her business. A die-hard (born and raised) New Yorker, Alex celebrates the energy, people and surroundings of her city through her jewelry pieces-  telling personal stories,  supporting local causes, and maintaining a totally local brand and local production. At a young age it took a brave moment to enter a design contest (and win!), the rest is history and entrepreneurial magic.