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Cath Kidston

Interior Designer and Store OwnerLondon, UKPhotography by Jess EpsteinStory by Andrea Posadas

Everything in life has a meaningful purpose. For Cath, growing up had all her ingredients and inspiration for what was to come. Inspired by her English country childhood, Cath set up her first small store in Holland Park in 1993 and she had no idea of the journey she would embark on.

Catherine Isabel Audrey is an English fashion designer, business woman and an author. Her first store sold hand-embroided tea-towels and brightly renovated furniture. Her childhood bedroom was always her biggest inspiration, a room of pale blue walls and striped rosebud curtains with the overblown chintz of coloured formica worktops and gloss paint in her playroom.

One of Cath’s first job opportunities and creative outlets was working for an antique fabric dealer. This is where the love for fabrics began. Shortly after, Cath was offered an opportunity to work with one of the most distinguished design firms Nicky Haslam. She learned from the best- how to stay on top of trends and the customer’s needs. Knowing the English heritage designs were what people wanted, she converted her style and created Modern Vintage designs.

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